The Complete SMB
Digital Setup Guide
Everything we know about building digital infrastructure for small businesses — written down, for free.
We deliver everything in this guide within a week.
This guide teaches you how to do it yourself. Or you can read it, understand what's involved, and let us handle it.
What the guide covers
Orientation
Who this guide is for, the minimum viable digital stack, how the system works, and what kills most SMB digital efforts.
4 sections →
Foundation
Domain registration, hosting, business email, SSL, transactional email, and account ownership.
7 sections →
Your Website
Planning structure, building your site, mobile optimisation, essential pages, homepage conversion, and accessibility.
7 sections →
Get Found
Google Search Console, Bing Webmaster, sitemaps, robots.txt, meta tags, schema markup, internal linking, and technical SEO.
8 sections →
Local Presence
Google Business Profile, reviews strategy, social media, WhatsApp Business, directory listings, Apple Business Connect, and trust signals.
7 sections →
SEO & GEO
Keyword research, on-page SEO, AI search visibility (GEO), local SEO, measuring SEO, content calendars, and E-E-A-T.
7 sections →
Lead Capture
Contact forms, online booking, AI chatbot, CRM integration, lead magnets, content as lead gen, and landing pages.
7 sections →
Nurture & Convert
Email marketing, email sequences, SMS marketing, Spam Act compliance, follow-up cadence, and customer retention.
7 sections →
Paid Traffic
Google Tag Manager, Meta Pixel, offer-market fit, Google Ads, Meta Ads, conversion tracking, ad budgeting, and retargeting.
8 sections →
Measure & Maintain
GA4 analytics, monthly reporting, security basics, legal compliance, ongoing optimisation, backups, and vendor handover.
7 sections →
Phase 0 — Foundations
Start reading.
No registration required for Phase 0. Just start learning.