Phase 0~10 min read
0.2 Minimum Viable Digital Stack
The Minimum Viable Stack
- Domain registered in your name — .com.au preferred. Registered under your account, not a designer’s.
- Professional email — [email protected]. Not Gmail, Hotmail, or BigPond.
- Live website with at minimum: your services, your location/service area, your phone number (clickable), a contact form, and SSL (https://).
- Google Business Profile — Verified, with your correct hours, categories, and at least 5 photos.
- Google Search Console — Set up and sitemap submitted.
- GA4 analytics — So you know if anyone is finding you.
- Privacy Policy — Required by Australian law if you collect any personal data.
- Contact form with auto-reply — So enquirers know their message arrived.
- Mobile-optimised website — Tested on a phone. Everything clickable. No tiny text.
- Business listings — Google, Bing Places, Apple Maps, Yellow Pages. Free. Takes 2 hours.
- SSL certificate — The https:// prefix with no browser warning. Non-negotiable.
- Auto-renew on your domain — So you don’t lose it by accident.
Estimated time for minimum viable stack: 12–15 hours DIY. 1–2 days with Illumen.
What to add next (in order of ROI)
- Google Reviews strategy
- Email marketing setup
- Booking system (if appointment-based)
- SEO basics
- Paid ads (only after tracking is correct)
You're Done When
- All 12 items above are complete
- You can find your own business on Google Maps
- A test enquiry via your contact form arrives in your inbox within 5 minutes
That's a solid afternoon's work.
We knock it out before lunch. Literally.