Phase 3 · Get Found·3.6·~2 hours
Phase 3~2 hoursMedium

3.6 Schema Markup (JSON-LD)

Step-by-Step

Add LocalBusiness schema

Include name, address, phone, hours, geo coordinates. Use Google's Structured Data Markup Helper to generate the JSON-LD code.

Add FAQ schema

Add FAQPage schema to pages with Q&A content. Pages with FAQ schema appear 3.2x more in AI Overviews (Zyppy/seoClarity analysis).

Add Service schema

Describe each service with name, description, and area served.

Test with Rich Results Test

Use Google's Rich Results Test to validate your schema markup.

Stuck?

This section is technical. If you hit an error or get lost, paste what you're seeing into an AI assistant — they're excellent at explaining DNS records, tracking code, and configuration issues.

JSON-LD schema is where most DIY efforts stop. It is also where the gap between a website and a website that gets found starts to open up.

We'll Handle It
32 hours. That's a full working week.
We deliver this entire guide in about 5 days.
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