8.3 Offer, Market, and Message Fit

Not "we do plumbing." Instead: "Same-day blocked drain clearing -- fixed price $220, no callout fee, 90-day warranty."

Demographics, location, intent. The more specific, the better your targeting.

Google Keyword Planner -- if fewer than 100 searches/month in your area, consider Meta targeting instead.

Test every step manually: Ad --> Landing Page --> CTA --> Form. Minimum: $30/day for 90 days. Define your CPA target.