Phase 8~3 hoursMedium-Hard
8.6 Conversion Tracking
Step-by-Step
Set up thank-you page tracking
The simplest and most reliable method:
- Create a thank-you page (e.g.,
/thank-you) that only loads after a form submission or booking - Google Ads: Goals > Conversions > New > Website > Page load > enter your thank-you page URL
- Meta: Events Manager > Custom Conversions > URL contains "/thank-you"
- GA4: Admin > Events > Create event > trigger when page_location contains "/thank-you"
Set up phone call tracking
If phone calls are a major lead source:
- Google Ads call extensions: Add your phone number. Google tracks calls over 60 seconds as conversions automatically.
- Google forwarding number: A tracking number that forwards to yours, recording call duration.
- Dedicated tracking: CallRail ($45+/mo) or WhatConverts swap your phone number based on traffic source.
Set up event-based tracking via GTM
For granular tracking:
- Form submissions: GTM trigger that fires on form submit or thank-you page view
- Button clicks: Track "Book Now" or "Call Us" button clicks
- Scroll depth: Track 50% or 75% page scroll as an engagement signal
- Each GTM event can fire to both Google Ads and GA4 simultaneously
Verify everything works
Before spending on ads:
- Google Tag Assistant: Chrome extension -- verify all tags fire
- Meta Pixel Helper: Chrome extension -- confirm Pixel events
- GTM Preview: Walk through your conversion flow and verify each tag fires
- Real test: Submit a form, make a booking. Confirm the conversion appears in Google Ads, Meta, and GA4 within 24 hours.
iOS Privacy Impact
Apple's App Tracking Transparency reduced Meta's tracking accuracy by 30--40%. Mitigate by: enabling Meta Conversions API (server-side), verifying your domain in Business Manager, and using UTM parameters on all ad URLs.
You're Done When
- Thank-you page tracking set up in Google Ads, Meta, and GA4
- Phone call tracking in place
- All events verified with Tag Assistant, Pixel Helper, or GTM Preview
- A real test conversion appears in all platforms within 24 hours
95 hours. That's a month of Saturdays.
Your weekends called. They want their life back.