5.6 Content Calendar and Topic Clustering

One pillar per major service. Each pillar is a comprehensive 1,500--3,000 word page.

Supporting content that answers specific customer questions. Each cluster piece: 600--1,200 words.

Every cluster links to its pillar. The pillar links to all clusters. No orphan pages.

Publish date, topic, target keyword, pillar it supports, content type, who writes it. One piece per week or fortnight.