Phase 7~15 minEasy
Pre-Flight Check Before Spending Money on Ads
Stop: Pre-Flight Check Before Spending Money on Ads
Paid traffic is the fastest way to generate leads -- and the fastest way to waste money. Before you spend your first dollar on ads, verify these are in place:
- Tracking: GTM and GA4 installed, conversion events configured, verified working? (8.1, 9.1)
- Website converts: Contact form, booking, or chatbot live and tested? (6.1--6.3)
- Trust signals: At least 5 Google reviews, real photos, testimonials on site? (4.2)
- Follow-up system: Auto-reply on form submission, welcome email sequence ready? (7.2, 7.5)
- Landing page: Dedicated page for ad traffic, not your homepage? (6.6)
If any of these are missing, fix them first. The average Google Ads account wastes $1,127/month -- and 80% of that waste traces back to broken tracking or a broken funnel, not bad ads. Spending money before the foundation is ready is failure mode #2 and #3 from section 0.4.
That's a solid afternoon's work.
We knock it out before lunch. Literally.